CASE STUDY
Roomvo drives 9x higher purchase rates for DecoratorsBest shoppers
About DecoratorsBest
DecoratorsBest is a leading e-commerce retailer specializing in designer wallpaper, fabric, rugs, furniture, and décor. Operating entirely through a dropship model, the company partners with top vendors to deliver a complete home assortment directly to customers across the U.S. Unique among competitors, DecoratorsBest carries both to-the-trade products like fabric and wallpaper and a broad range of home décor categories, offering customers a one-stop shop for their entire home.
Industry: Home décor e-commerce
Founded: 2004
Headquarters: New York, USA
Roomvo products: Roomvo Multi-surface visualizer, Roomvo Furnishings visualizer
Roomvo partner since: November 2023
The challenge
Buying home décor online can be tricky. Colors shift across screens, textures are hard to gauge, and sizing often feels uncertain.
For DecoratorsBest, these challenges were amplified by category-specific issues: wallpaper and fabric frequently appeared different on customers’ monitors, driving demand for samples, while furniture vendors often provided inconsistent images and inventory feeds, making it harder to merchandise with confidence. The result was hesitation, abandoned carts, and costly returns.
“It’s very hard to buy online … visualization is one more step to help enable the customer to make a good decision.”
Barbara Karpf
Founder, DecoratorsBest
The solution
In 2023, DecoratorsBest partnered with Roomvo to bring its wallpaper, rugs, and wall décor to life online through Roomvo’s visualizer. Shoppers could instantly see products in their own homes, reducing hesitation and supporting the company’s longstanding strategy of only offering samples.
Building on this success, DecoratorsBest became one of the first retailers to pilot Roomvo’s new furnishings visualizer in 2025, extending the same confidence-boosting experience to furniture.
For founder Barbara Karpf, the decision was simple: she wanted to stay ahead of competitors and give customers more tools to make confident decisions. She explains that “For e-commerce, visualization is critical. Seeing products in your own room before purchasing can make a tremendous difference.”
9X
More likely to purchase
+67%
More time spent engaging with products
>90%
Upload their own room photos
The results
Since adopting Roomvo, DecoratorsBest has:
• Reduced returns in wallpaper and fabric by combining visualization with samples.
• Built shopper confidence for complex purchase decisions, making the buying process easier.
• Differentiated itself in a competitive e-commerce market by offering visualization across multiple categories.
Roomvo’s furnishings visualizer extends these benefits into one of the most challenging online categories, helping customers shop confidently for sofas, chairs, and tables from home.
The future
Karpf is clear about the role of visualization in DecoratorsBest’s strategy: expand it to every category.
“I want to visualize everything — furniture, wallpaper, rugs, accessories. The more tools we give customers, the better decisions they make.“
By extending Roomvo into furnishings, DecoratorsBest is closing the loop on the entire home, setting a new standard for online décor shopping.