Going Virtual: Visualizers and the Future of Building Product Samples

Our podcast guest this week has a front-row seat to the future of building product sales. Beth talked with Josh Ruff from Roomvo about how manufacturers can make the online and in-store sales experience more seamless for customers — but check out the full episode for some predictions about the future of building materials and product samples. Josh Ruff is the VP of revenue for Roomvo, a product visualization tool that’s delivering data and sales insights to the building materials brands that use it. We talked with him about how today’s manufacturers can take full advantage of visualization for their business.