When it comes to website speed, customers don’t like hanging around. Boost your site performance to move more shoppers to your checkout. For instance, Walmart was able to boost conversions by 2% for every 1-second improvement in page load time. You can improve page speed by optimizing images, avoiding video autoplay, minifying source code, and more.

Up to 60% of abandoned carts caused by unexpected shipping costs, taxes, or fees (Barilliance). To ensure more transactions are completed, invest in flexible last mile services like Buy Online Pick Up In-Store (BOPIS); in-store purchase, home delivery; and online purchase, in-store return.

According to Forrester, 50% of shoppers will abandon their purchase if they can’t get a quick answer to their questions. To deliver a speedy response, add live chat functionality to your site. By presenting shoppers with the information they need with no delay, live chat can boost conversion rates by up to 2.8x (Invesp).

According to BrightLocal, 77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. Give customers the confidence to convert by placing reviews throughout your website: on your homepage, about page, sales pages, exit intent pages, contact pages, and underneath your blog articles.