More than 90% of global website traffic is dominated by Google [1]. So, if you want more shoppers to land on your product pages, implementing some basic search engine optimization principles is a good place to start. Researching keywords and including those in your product titles, descriptions, URLs, and metadata will give your products a much better chance of being discovered.

Shoppers are increasingly turning to social media platforms like Instagram and Pinterest to gain inspiration for their home improvement projects. And nine out of 10 marketers agree that increasing web traffic is a benefit of social media marketing [2]. If your company isn’t active on social media, you’re missing out on a great opportunity to get your products in front of a wider audience.

Getting a shopper to your website is only the first step. Keeping them there can be equally as challenging when you consider that 61% of website users will leave within five seconds if they don’t find what they’re looking for [3]. Making sure your website is easy to navigate with features such as a prominent search bar that yields relevant results, as well as sorting and filtering capabilities, will help ensure visitors stick around long enough to engage with your products.

71% of consumers expect companies to provide personalized interactions [4]. One way to accomplish this is to serve up product recommendations based on a customer’s browsing and buying history. Shoppers who click on these recommendations spend an average of 12.9 minutes on-site, compared to 2.9 minutes otherwise, resulting in more product views and conversions [5].