CASE STUDY EXCERPT
Why The Tile Shop abandoned general purpose AI for Roomvo
After trying several AI tools, The Tile Shop quickly found that for high-stakes home improvement, generic AI lacked the precision and product visualization needed to drive sales. They made the switch to Roomvo in late 2025 and the results were immediate: high-fidelity outputs and a 5.8X conversion lift.
1.5M
Products viewed in < 6 months
13+
Products viewed per session
5.8X
Increase in conversions
12.9 min
Average session time
Find out how. Get the case study.
Impact: Turning inspiration into revenue
By moving away from AI experimentation and into purpose-built visualization, The Tile Shop transformed their "endless aisle" strategy.
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Confidence at scale: Shoppers spending up to $100,000 need absolute certainty. Roomvo’s ability to render real products in the user's actual room removed the "imagination gap."
- Showroom empowerment: Sales associates now use Roomvo as a consultative tool, instantly showing customers multiple options on a mobile device without moving heavy samples.
- Data-driven merchandising: Unlike generic AI, Roomvo provides analytics on which products are being visualized, allowing The Tile Shop to optimize their inventory based on real-time interest.
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"Roomvo is more consistent, dependable, and extremely easy to use compared to every other tool we tried in the past."
Shehan Ghanchi
Sr. Director of Marketing and Merchandising