---
title: "Case Study: Higgins"
---

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![Roomvo](https://hello.roomvo.com/hubfs/logo_roomvo.svg "Roomvo")

CASE STUDY EXCERPT

# Higgins Commercial Flooring closes 75% of leads generated with Roomvo Sites

Connecticut-based flooring contractor Higgins Commercial Flooring replaced a self-managed Wix website with a Roomvo Site featuring the [Catalog](https://get.roomvo.com/product-roomvo-catalog/) and [Visualizer](https://get.roomvo.com/solutions/visualizer-flooring-retailers/). The result: a website that generates qualified leads, closes 75% of inbound opportunities, and helps the company stand out in commercial bids.

---

## 75%

## conversion rate

## 15K

## product views in one year

## 180+

## form submissions in one year

## Find out how. Get the case study.

### The bottom line: transforming traffic into sales

By empowering customers to visualize products in their homes online, NFM directly drove up conversions and dragged down returns:

- - - **Operational efficiency:** Website updates, image uploads, and promotional pages are managed by Roomvo support, allowing the team to focus on operations.
          - **Growth impact:** The website generates qualified leads, with approximately 75% of quote requests converting into projects, 180+ form submissions and 15K page views.
          - **Employee and customer impact:** The sales team uses the visualizer to show materials, styles, and pattern rotations in real time, helping differentiate Higgins from competitors.

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![Higgins Site](https://hello.roomvo.com/hs-fs/hubfs/Higgins/Higgins%20Site.webp?width=2000&height=1609&name=Higgins%20Site.webp "Higgins Site")

### “Roomvo helps you stand out from your competition. The combination of their visualizer and website is truly a powerhouse.”

Kathy Cloud,   
President, Higgins

[Get the case study](https://hello.roomvo.com/gated-case-study-higgins#Top)

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