---
title: "Case Study: Colour Spark"
description: Rust-Oleum Canada aimed to simplify buying paint and help shoppers choose colours. With the launch of Colour Spark, it was clear that visualization was crucial.
---

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CASE STUDY EXCERPT

# How Roomvo reduced the paint selection journey from 1 week to 1 hour for Rust-Oleum

Rust-Oleum Canada aimed to simplify the paint-buying experience and help shoppers confidently choose colors. With the launch of Colour Spark, it was clear that visualizing how a color would look in their space was crucial.

# Find out how. Get the case study.

![Colour Spark-Lifestyle-v2](https://hello.roomvo.com/hs-fs/hubfs/Colour%20Spark/Case%20Study/Colour%20Spark-Lifestyle-v2.jpg?width=1500&height=1000&name=Colour%20Spark-Lifestyle-v2.jpg "Colour Spark-Lifestyle-v2")

### “Choosing a paint color has gone from a potential 1-week process to a 1-hour one. You can toggle between colors, see them in your space, and quickly hone in on what works.”

Frank Kocis  
Senior Manager, Integrated Communications and Trade Marketing, Rust-Oleum Canada

# Rust-Oleum Needed Buyer Confidence — Not Uncertainty

Rust-Oleum Canada wanted to make choosing paint colors easier and more confident for shoppers. By integrating Roomvo’s seamless visualization tool, they empowered customers to see how colors would look in their space instantly. The result? Increased engagement, faster decision-making, and a new marketing game-changer. [Get the full story in the case study.](https://hello.roomvo.com/gated-case-study-colour-spark#Top)

![Colour Spark inset 3-v2](https://hello.roomvo.com/hs-fs/hubfs/Colour%20Spark%20inset%203-v2.png?width=1400&height=1061&name=Colour%20Spark%20inset%203-v2.png "Colour Spark inset 3-v2")

## **7.2X**

## Longer engagement time

## **~1 hour**

## Paint selection journey (previously ~1 week)

## Everywhere

## Packaging. Media. In-store.

[Get the case study](https://hello.roomvo.com/gated-case-study-colour-spark#Top)

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